Adwords

Google Adwords Ad Sitelinks

November 12, 2009 ⋅ Post a comment

Once again Google has out done itself by implementing a simple feature that we all should have seen coming. Yes I’m talking about the Ad Sitelinks. I have been noticing them testing this on organic listing in search engine result pages for the last couple of months but paid little attention to it as it seem to come and go. As such there was no point targeting something that was not yet set to stay.

What are Ad Sitelinks? Well this is the ability to ad multiple links to a brands products on the same text ad. See screen shot below. Ad Sitelinks screenshot

What are the benefits of this you might ask? Well if you have keywords that describe multiple products you can now offer users links to all of these products. An example of this would be if you are a diving training center and your target keywords include “diving courses”. You could then add links to the different diving courses on the same text ad such as “Open Water Diver” , “Advanced Diver”, “Master Diver” etc. This will thus enable you to more accurately guide your users to find what they are looking for thus also increasing your click through and conversion rates.

This could also solve issues for companies that offer multiple products and weren’t able to advertise these product concurrently on their branded terms before. So if you take the ebay example above they will now be able to advertise multiple products on the branded search term “ebay”. Solving an issue that has long plagued Adwords.

There are some requirements that need to be met first though which might proof difficult to reach but will in essence keep this unique to adverts that are highly relevant.

Your ad is in the first position above the search results
Your ad has a substantially higher clickthrough rate than any other ad on the page
Your Ad Sitelinks URLs direct users to pages that are part of your main website and allow users to navigate freely.

The proof is in the pudding and I have rolled this out on campaigns that this could be greatly beneficial for. Nothing else than to wait and see the effects this has.

For more info please feel free to download the promotional document from Google here AdWords Sitelinks

Get Shareaholic

Discussion

6 comments for “Google Adwords Ad Sitelinks”

http://donnedwards.openaccess.co.za Donn Edwards

Interesting idea, especially since the ads don’t mess with the PageRank algorithm.

There are some clever people at Google.
http://imod.co.za Chris M

I’ve also noticed these. A bit off the topic – is it just me or has AdWords got a great deal harder to set up campaigns and adgroups that work?

I keep getting problems to do with adgroups not working because of low search traffic! My guess is that it has to do with the number of keywords in a Adgroup, should rather have a couple keywords per Adgroup.

Just curious
http://chriscalitz.com ChrisCalitz

Yeah I find that it really depends on the Product or Service. I have setup up campaigns that just fly off the rack and other that are just really a pain to get to work. Strangely enough it’s also campaign that you would never think would work well that really do well i.e campaigns for products where target market is not as active on-line.

I like breaking up my adwords adgroups into smaller more specific campaigns for each that offer me more control over the the amount I spend on each keyword. I find that South African adwords campaigns differ quiet considerably from other parts of the world and as such tips you find on-line don’t always seem to work for SA campaigns.
http://blog.blueion.com/2009/12/02/sitelinks-for-adwords-testing/ Sitelinks for AdWords – Testing

[...] Google Adwords new feature – Ad Sitelinks (chriscalitz.com) [...]
http://www.hobbyhowto.net/what-are-things-required-to-become-a-scuba-diver What Are Things Required To Become A Scuba Diver? | Scuba Diving

[...] Google Adwords new feature – Ad Sitelinks (chriscalitz.com) [...]
http://www.affiliates4u.com/forums/google-adwords/137114-google-pos-no-1-adds.html#post569828 Google Pos No.1 Adds

[...] Google Pos No.1 Adds Google Adwords Ad Sitelinks | Chris Calitz aha – found something here about it! Reply With Quote [...]